Purely Serene: Purely Serene’s Wellness Center Innovative Health and Well Being for the Underserved Communities of North & South Omaha

ID

295

OrgName

Purely Serene

PhysicalAddress

5072 S 135th Street, 68137

MailingAddress

1517 Military Ave, 68111

Website

pureleyserene444@gmail.com

SocialMediaAccounts

Purely Serene

Name

Ebony Burse

Title

Owner

EmailAddress

purelyserene444@gmail.com

Phone

+1 (402) 206-2021

Team

Yes

TeamExplanation

Ebony Burse: CEO Michelle Hines: Co-CEO Aaron Burse: CFO Tyrek Robinson: Director of Sales

OrganizationalChart

Ebony Burse and Michelle Hines are partners in the ownership of Purely Serene. Aaron Burse is CFO, manager of financial actions for Purely Serene. Tyrek Robinson Director of Sales, manages marketing and sales for Purely Serene.

OtherCompletedProjects

Over 300 Reiki clients with results 40+ 5star reviews on Google 50+ 5star reviews on FB business page 4 free community mental wellness workshops with target groups: one for men, one for women, one for children and one for mothers. 3 mental wellness events: Alchemy Workshop, Beginners Meditation Workshop, & New Years Wellness Workshop 20 Reiki Students (created jobs): 6 are Masters Reiki Teachers 8 Reiki certification classes 10 home and business clearings 20 Vendor Events: Minority Markets, Farmers Markets, Holiday Markets, etc.

ProposalTitle

Purely Serene’s Wellness Center Innovative Health and Well Being for the Underserved Communities of North & South Omaha

TotalBudget

2500000.0

LB1024GrantFundingRequest

2500000.0

ProposalType

Combination of capital project and service/program

BriefProposalSummary

Purely Serene (the business) is a multidisciplinary wellness center that offers complementary and alternative mental (psychological) health (balance/soundness) services to the disadvantaged communities of North and South Omaha. Purely Serene is seeking to construct a building from the ground up in a more accessible location with affordable services, in an all inclusive environment that will help uplift the community. By creating a Safe Haven in our communities, they’re striving to expand their services, create jobs and spread mental health awareness. Purely Serene’s goal is to upgrade our location with more spacing, more access to our community, and a phenomenal atmosphere. We plan to start leasing in the North or South district, depending on funds availability and leasing property availability.

Timeline

The first month of receiving this fund, Purely Serene will start a leasing agreement at the given location 7509 Pacific st, 68114 if still available. The second month we will begin creating a blueprint for the floor plan to upgrade and create rooms. The third month, the blueprint is created, the build out should take a total of 4 weeks to complete. In the fourth month we will begin furnishing and creating the Purely Serene atmosphere that will be a relaxing, uplifting, and a safe environment for our community. The fifth month will consist of marketing our Grand Opening and bringing in new students, clients, collaborations, and sponsors. The sixth month Purely Serene will be using marketing strategies to expand our business and clientele in every aspect. The seventh month Purely Serene will be holding their annual retreat for 5 special students. From the eighth month to the twelfth month, Purely Serene will be budgeting expenses while expanding the business. This will include free events for our community, educational classes to gain more students and employees, services to help with mental health, relaxation, trauma, addictions, habits, and behaviors.

PercentageCompletedByJuly2025

1.0

FundingGoals

Fundamental Change (i.e., a proposal that will continue to elevate North or South Omaha's presence and perception within the region, significantly improving the lives of area residents through physical development) Long-Lasting Economic Growth (i.e., a proposal that will foster gainful employment opportunities and financial investment in the area, leading to the creation of generational wealth and widespread economic vitality in North and South Omaha) Transformational (i.e., a proposal that will help energize, recharge, or spur significant and favorable advancements in North or South Omaha's function or appearance)

Community Needs

Policy (i.e., develop or improve context-sensitive education, finance, health, training, zoning, etc.) Sustainable Community (i.e., create or enhance housing, services, education, civic uses, recreation, etc.)

OtherExplanation

ProposalDescriptionAndNeedsAlignment

Purely Serene is a multidisciplinary wellness center that offers complementary and alternative mental (psychological) health (balance/soundness) services to the disadvantaged communities of North and South Omaha. Purely Serene uses alternative methods to help bring mental awareness, accountability, and behavior changes in order to upgrade the quality of life, break habits, and learn new ways to uplift and inspire. Through Purely Serene’s classes, services, and events they are spreading mental health awareness and teaching healthy mental habits/behaviors and fundamentals for the community.

VisioningWorkshopFindingsAlignment

Purely Serene’s mission is to provide complementary and alternative mental health awareness, services, and jobs to the disadvantaged communities of North and South Omaha. By doctoring and taking care of our communities' mental well-being, they are inadvertently aiming to change behaviors that power the high crime rate, low employment retention and all around unhappiness and dissatisfaction with life. Without the proper mindset and healthy habits, we cannot obtain or maintain economic growth and retention.

PrioritiesAlignment

Purely Serene is aiming to provide 2 main priorities to demographic areas of North and South Omaha. Purely Serene will spread mental health awareness to targeted communities through events, workshops, and wellness sessions while simultaneously providing wellness programs to corporations located in or around the general census tracts. Purely Serene is also focused on providing jobs with a responsibility to target audiences with specific mental health concerns caused by social and economical challenges (including the existing disparities, worsened by the COVID19 pandemic).

EconomicImpact

Reiki Practitioners: Session hourly wage - $30 Reiki Master Practitioners: Session hourly wage - $40 Reiki Master Teacher: Session hourly wage - $60 Reiki Master Teacher: Reiki 1&2 Class/Training - $450 per student Reiki Master Teacher: Reiki Master Class/Training - $1025 per student

EconomicImpactPermanentJobsCreated

Purely Serene will create jobs by providing Reiki certification classes, enrolling 10 students per month, allowing opportunities for 120 certified Reiki practitioners per year. Purely Serene’s certification classes are recognized by the International Center for Reiki Training (ICRT) and will automatically make their students an ICRT Affiliate should they choose to register themselves with the ICRT and start their own Reiki practice. Over a timespan of 3 years, Purely Serene is looking to create over 360 jobs.

EconomicImpactTemporaryJobsCreated

EconomicImpactWageLevels

$30-$60 per hour or $58,500-$117,000 per year, which is close to the median income in Omaha of $62,213 (census.org), and can possibly be more depending on experience and continued education.

EconomicImpactAlignProposedJobs

Purely Serene will provide employment opportunities under two classifications; W2 employees for day to day operations and 1099 contractors who will follow a booth rental model, allowing their independent Reiki practitioners work space. This type of job sustainability strengthens future living standards that may be defined as “today’s prosperity”.

CommunityBenefit

It is Purely Serene’s goal to inspire fundamental and transformational change, through wellness methods that will enhance quality of life and happiness for individuals in the community, that will sequentially uplift community health as a whole and promote long-lasting economic growth. These wellness methods consist of events, workshops, wellness sessions and programs offered to the targeted community as well as providing jobs that foster life empowerment to individuals suffering with mental challenges.

CommunityBenefitSustainability

Purely Serene’s mission will contribute to community sustainability by addressing social well being and economic security elements. By providing mental health services, tools, educational classes, workshops, and events, Purely Serene will be providing the community with a safe place that will foster community spirit, a sense of belonging, and a sense of self worth for all members of the community. Purely Serene will provide economic security through meaningful employment opportunities, job training and education, and by maximizing local ownership of businesses through independent reiki practice. This will equip underprivileged North and South Omaha individuals with the resources needed to achieve prosperity and quality of life. Economic security and social well-being

BestPracticesInnovation

Purely Serene’s Reiki Certification classes and workshops bring an alternative and complementary approach to mental health and is often paired with mental therapy and counseling services.

OutcomeMeasurement

Purely Serene intends to offer their mental wellness services to local corporations by offering employee wellness packages. Purely Serene plans on generating a grant program that will cover the cost of Reiki Certification classes and a mental wellness academy for all ages.

OutcomeMeasurementHow

Outcomes will be measured by the acknowledgement and results of healthier living habits, coping skills and self-care. Which in turn will create a happier, more secure(financially, mentally and physically) and substantial life, paving the way to generational wealth.

OutcomeMeasurementCoinvestment

Possibly allows us to network and collaborate with similar community leaders and activists whose goals also aim to rally the North and South Omaha communities to increase economic growth and retention through mental wellness.

Partnerships

No

PartnershipsOrgs

PartnershipsMOU

Displacement

No

DisplacementExplanation

PhysicalLocation

7509 Pacific St, 68114 Peaches Plaza SF 3000

QualifiedCensusTract

Within one or more QCTs

AdditionalLocationDocuments

Check property and meet leasing agent Start a leasing agreement with property Utilities contract signed Make a blueprint for space upgrade including walls, floor, paint, lighting, and floor plan Interior upgraded to fit the Purely Serene brand and estetic for an uplifting atmosphere Marketing new location Grand Opening to bring community awareness of services we provide Located by Cilantros Restaurant, Custom Electronics, Inc, El Basha's Restaurant, Lavish Hair Studio & Spa in the Peaches Plaza, providing an inviting location with open parking, on business street for our community. N/A. Location layout link: https://images1.loopnet.com/d2/5LSWC27c7aHttfi51fap0UheCIvcMvhboxCRQ0WiNDs/Peaches%20PlazaMrk%20Pktltr.pdf?_gl=1*ibygnr*_ga*MTUyMjIzNTQyLjE2NjUzNTg3NzY.*_ga_2DVXTE8M0Q*MTY2NTM1ODc3NS4xLjEuMTY2NTM1ODc3Ny41OC4wLjA.

PropertyZoning

Yes

ConnectedToUtilities

ConnectedToUtilitiesConnected

Yes

ConnectedToUtilitiesUpgradesNeeded

Yes

DesignEstimatingBidding

No

DesignEstimatingBiddingPackageDeveloped

Yes

DesignEstimatingBiddingCostsDetermined

GeneralContractor

No

GeneralContractorPublicCompetitiveBid

GeneralContractorPublicCompetitiveBidWhyNot

RequestRationale

$3000 a month rent $36,000 annual rent

GrantFundsUsage

Relocation to North Omaha Materials for workshops and classes (i.e. books, manuals, beds, chairs, etc) Additional wellness education classes (Yoga, Tai-chi, Hypnosis(hypno-therapy), Qi-gong, etc.) Non-profit community events Free certification classes for recipients that can’t afford the class

ProposalFinancialSustainability

Yes

ProposalFinancialSustainabilityOperations

FundingSources

No other funds.

FundingSourcesPendingDecisions

No other funds.

FundingSourcesCannotContinue

Scalability

ScalabilityComponents

FinancialCommitment

Purely Serene will adhere by the following policy if granted funding from LEGISLATIVE BILL 1024. The current minimum monthly stipends established by Purely Serene’s LB1024 Program is as followed. Grant request of $2.5 million. If awarded 100% of grant request, a monthly stipend of $69,444.44 will be release from Purely Serene’s LB1024 grant funding at the 1st of each month to cover the cost of monthly expenses

ARPAComplianceAcknowledgment

1.0

ARPAReportingMonitoringProcessAck

1.0

LB1024FundingSourcesAck

1.0

PublicInformation

1.0

FileUploads

Additional Location Documents (see application for list) Data table of uses (breakdown of how the requested funds will be used for your proposal) Organizational Chart Plans and detailed descriptions, including pictures and a map of the site location/surrounding area Pro Forma Proposal Budget/Sources and Uses Request Rationale Documentation Schedule